EQUIPMAG 2012 invited you to discover its sensory itinerary: an initiatory sensory journey based around the five senses...
Perfume, ambiance, personalization of point-of-sale...the sensory marketing has become a must in the art of creating a brand universe for retailers. EQUIPMAG offered for the first time an initiatory sensory journey based around the five senses. This bold and original project was designed as an interactive experience and is perfectly applicable in all types of stores. To create this new itinerary, EQUIPMAG turned to Jean-Charles Sommerard, a designer of perfumes and fragrances which are 100% organic. The trade show was the occasion to discover through four new animations, the multi-sensory experiences to be explored, designed by Jean-Charles Sommerard and EQUIPMAG.
At the entrance of the show
Upon entry, the fragrance "Le Parfum" specially created for EQUIPMAG, welcomed you. This original composition, modern and inviting, reminded soft ballads where citrus, floral and fruity aromas are blend. Subtle and bold union of fresh citrus fruit, with bergamot and peppermint freshness as top notes, green herbal notes of galbanum, anise, jasmine as middle notes, enhanced by a background of vanilla as a base note...
You could release your tensions and enjoy the aromatic garden and flowers to breathe on "Bien-Être+ Connect" area and immerse yourself in the unique and natural setting, conducive to networking. Every day from 11:00 am to 06:00 pm, we proposed you to discover bold creations and savor compositions 100% organic in our bar of floral waters.
Glammy Hours, So Design area
Singular Materials were featured on the So Design area. Innovative, misappropriated, different, new materials created the surprise!
Every day from 05:00 pm to 06:00 pm, you were invited to smell and enjoy the “Glammy Hours”, creative and aromatic cocktails, inspired by the selection of singular materials such as leather, wood and mineral.
VIP/Press Club (access reserved for VIP/Press only)
Tasting Floradrink's, a subtle blend of fresh fruit juice, alcohol* and floral waters, every day from 12:00 pm to 06:00 pm. These signature cocktails were made by Remy Rodriguez, Bartender in Buddha Bar, Paris. Distribution of EQUIPMAG fragrance “Le Parfum” and creation of a bespoke fragrance were also privileged moments in the VIP / Press Club.
Jean-Charles Sommerard, Sevessence, partner of the Sensory Itinerary
Sensory marketing researcher, Jean-Charles Sommerard guide brands that appeal to him to a new way to welcome and support their customers with the biological olfactory signature. With a family legacy and more than 25 years experience in the field of Organic Essential Oils, and research related to aromatherapy, Jean-Charles offers olfactory creations truly unique and bold. He officiates for large retailers such as Etam, SNCF, Unibail Rodamco (Shopping Centers: Quatre Temps in La Défense, etc.), but also in prestigious locations such as the Hôtel de Crillon, the Meurice, Fouquet's, Buddha Bar, the Quai Branly Museum.
All these custom creations are developed solely based on essential oils and floral waters 100% organic certified by ECOCERT in respect of man and the environment. The organic content is guaranteed paraben free, silicone free, GMO free, and no synthetic and dye fragrance.
Find all information about special events and itineraries by clicking here.
* in moderation