Discover the innovations of exhibitors selected by the Committee of Experts.
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Located in the heart of the trade show, the Shopper Experience immersed you in the main issues surrounding retail today. With current multi-channel marketing, this was a place to dream up optimal customer flows and coherent brand experience conditions for each point of contact. This educational area included the most innovative products from exhibitors selected by EQUIPMAG Committee of Experts:
AddaPanel is a touch screen with dynamic signage suitable for the animation of reception areas and store entrances, as well as fresh food department. The display processing of content makes the system attractive and fun to create and capture the attention of consumers. Interactivity enables to introduce a new dimension in communication at the point of sale. The consumer becomes "consum-actor."
First truly interactive catalog available to the consumer, the deli terminal enables to showcase the expertise of the deli and / or baking of a supermarket, integrating technological innovation and designed to capture a younger clientele.
BRONZE mention from the Committee of Experts
Yourcegid Retail Mobile makes mobility a reality in store. With this solution, sellers can advise clients in the shop via a smartphone or tablet, check availability of a product, the purchase history ... His tail-busting and collection features are a real plus.
This 10’’ CRM terminal with a touch screen is a completely new product that allows the customer to communicate with the retailer, upon arrival in the store. The customer may request digital receipts, improve returns on the service or register to become a new member. There is no need to have a loyalty card anymore.
SILVER mention from the Committee of Experts
The self-scanning 2.0 ... m-Shop is part of a logic of multi-channel strategy allowing a seamless experience on-line/offline, driven by an interaction between the retailer and the consumer, before, during and after the act of purchasing.
The new Tri-Optic Scanner by NCR is a world first. It facilitates the checkout by thinning operations: when the client has a barcode on his smartphone, he no longer needs to give his phone to the cashier. Indeed, the Tri-Optic Scanner enables customers to scan themselves their promotional barcodes at the checkout, which makes handling easier and saves time to the customer.
The SAGA XS is a multifunction hardware for point of sale that will assist in the recognition of customer needs, the collection of products with the help of cashiers, and the access control and remote management of the staff.
Personal iShopper is the ideal application for the Customer to stay connected with his favorite trademarks and enjoy at any time promotional benefits and targeted offers from Retailer. This is the permanent link with Retailer on the Customer itinerary, in order to place the customer at the center of the virtual store!
GOLD mention from the Committee of Experts
The NFC-Tag smart label allows consumers to access information and value added services that will enrich their shopping experience. The whole chain is connected: from the brand to the customer, via the distributor.
The Trends and Innovations Book provided an overview of all these innovations, as well as the 200 new products that were presented by exhibitors on EQUIPMAG 2012 (free, while stocks last).
All information about the Shopper Experience is available by clicking here.