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2012, The Shopping Revolution…

05-31-2011 None

Key figures
EQUIPMAG offer

Tomorrow's trade is already here! Today, consumers have become consum'actors.
Well informed, they plan their customer experience, looking for places for living more than places for selling; sharing and including them in their social networks, choosing their sales channels and using their smartphones and computers – all depending on their schedules and moods.

EQUIPMAG: the place for Retail trends. Stores need to use twice the imagination to give new magic to their points of sale and make them into places providing a unique experience. That's what the spotlight is on at EQUIPMAG 2012, with events based on innovations embodying the "Customer Experience", as well as a space dedicated to mobility.

EQUIPMAG and Eco Responsibility. Consuming differently is emerging as a new value for developed societies. After the recent economic crisis, shoppers will give new meaning to their consumption. EQUIPMAG decodes the trend of new moral contracts that brands need to make with their customers, and analyzes how to integrate them into the point of sale: green design and sustainable development will be the central themes of the trade show.

EQUIPMAG goes International. A well-known, clearly recognized trade show; a distribution market in France, which leads some brand stores to assert that France is the key to deployment for stores in Europe. EQUIPMAG is becoming more international. The proportion of foreign exhibitors and visitors has doubled since 2008.

EQUIPMAG and Design. Designers, agencies, ideas and concepts will be in the spotlight in 2012. In a differentiated approach, design is a response to the prospect-oriented approach that generates turnover for retailers. The Design Area, in the heart of the show, will be a good example of this.

450 exhibitors and 20,000 visitors are expected for this new exhibition. It is a remarkable pool of trends, concepts, ideas, materials, technologies, solutions and innovations, which will provide everything your customers and prospective customers are seeking in order to develop and capture new markets.

For three days, EQUIPMAG 2012 will be the physical social network for the world of retail!

Sophie LUBET
Director of EQUIPMAG