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The Innovation Stand
07-03-2012
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An alternative to conventional platforms for expression : an opportunity for exhibitors to present themselves in a different way and for visitors to discover quickly new offers presented on the trade show.
Presentation
Discovering and understanding in 15 minutes a major innovation explained by its designer, this is what was offered by EQUIPMAG in a new format: a workshop hosted by Emmanuelle Evina, a journalist specialized in retail, Editorial Advisor for DistriPros and Communication Director of the IFLS.
Because the consumer's journey starts today at home, continues in the streets and sometimes ends on the Internet after passage in store, how to decipher new buying behaviors, secure clients and upgrade the service concept?
The current trend explained by five practical and innovative solutions, adapted to all kinds of shops and the new itinerary of the shopper. An interactive presentation between designers and user clients:
The exploitation of customer data, customer loyalty, and purchase intention: the forecast is the key to the success of your selling points
With:
- The multichannel platform DOTSOFT, a cloud solution that enables retailers to track customer relations across all distribution channels
- The software suite of MAXXING that provides 360-degree customer insight, in real time and in every act of the customer
New services for client autonomy: new mobile products, why succumb? and Store security and autonomy of the client, how to combine sales and tranquility?
With:
- AXIS Camera Companion: the latest video surveillance solution from AXIS COMMUNICATIONS. Designed for SMEs and small and medium sized businesses, it combines practicality, simplicity and efficiency.
- Buyster: the mobile payment service developed by ATOS WORLDLINE, designed to develop the convergence between Internet and points of sale.
- The NFC-Tags labels made by STORE ELECTRONIC SYSTEMS which, associated with the product on the shelf and combined with the use of a smartphone, assist consumers in their purchases in store.
The market in which each innovation is launched was deciphered by four leading experts:
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Thierry Bayle, expert in optimization of retail management (UK and U.S.), CEO of Global Fashion Management, a consulting company specialized in the fashion industry. |
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Olivier Le Garlantezec, specialist in digital marketing, he is since 2007 Europe General Manager of Phonevalley, a mobile marketing agency of Publicis Group. |
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Franck Lehuédé, Senior Project Manager, in Consumption Department of CREDOC since 2009. Manager responsible for marketing and communication research within the department, he analyzes the expectations and behaviors of consumers especially in the field of trade, and new technologies. |
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Pierre Morgat, specialist in customer relations, Part-time lecturer & Director of program in ESSEC school, CEO of Customer Delight, and author of Optimisez votre conquête Clients and Fidélisez vos clients (Eyrolles). |
The Innovation Stand
Wednesday, September 12, 2012
Room 2 – from 02:00 pm to 05:00 pm
Free access
Schedule of the Innovation Stand
| Hours | Themes | Speakers |
| 02.00 pm - 02.15 pm
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Welcoming guests
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| 02.15 pm - 02.20 pm
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Introduction
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Emmanuelle EVINA
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| 02.20 pm - 02.25 pm
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The management of retail outlets keeps pace with technological advances in plenty of disciplines: security, customer knowledge, real-time replenishment, optimization of product flows and data. What can we retain and apply among international best practices?
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Thierry BAYLE
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| 02.25 pm - 02.40 pm
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Security solutions and management of marketing and merchandising solutions, by AXIS COMMUNICATIONS Leading manufacturer of IP cameras, AXIS COMMUNICATIONS has recently developed AXIS Camera Companion: a solution that allows consultation of recording on SD card via a computer or mobile phone. For more details, click here.
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Patrick TENNEVIN, Business Development Manager
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| 02.40 pm - 02.50 pm
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Experts debate, prospective
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Emmanuelle EVINA
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| 02.50 pm - 02.55 pm
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Optimizing the Customer Relation is facilitated by new technologies
1. Clients knowledge is optimized in real time, cheaply and on all points of contact with clients
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Pierre MORGAT
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| 02.55 pm - 03.10 pm
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Customization of the customer relationship and optimization of supply, by DOTSOFT Software publisher specialized in the retail sector, DOTSOFT offers a web-based centralized solution that enables retailers to manage all the processes in point of sale (sales, purchasing, CRM, inventory, logistics etc.) in a unified and consistent manner for all distribution channels (store, e-commerce, call center, m-commerce, f-commerce, terminals, etc..). With the SaaS model, costs are controlled and linked to the activity of the distributor.
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Stephen TISSOT, Chairman and Christophe DUBUS, Director of Information Systems, Mr Bricolage
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| 03.10 pm - 03.20 pm
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Experts debate, prospective
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Emmanuelle EVINA
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| 03.20 pm - 03.25 pm
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Loyalty and conquest are optimized with promoting and driving sales through e-marketing, geolocation and mobile marketing.
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Pierre MORGAT
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| 03.25 pm - 03.40 pm
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The omnichannel to boost the promotion and sales drive, by MAXXING MAXXING software suite provides global customer knowledge, in real time and in every act of purchase!
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Eric PIVETEAU, Sales Director
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| 03.40 pm - 03.50 pm
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Experts debate, prospective
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Emmanuelle EVINA
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| 03.50 pm - 04.00 pm
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Analysis of the context related to consumer behavior from the use of ICT by individuals
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Franck LEHUEDE
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| 04.00 pm - 04.15 pm
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Reliability of the display of prices thanks to NFC tags, by STORE ELECTRONIC SYSTEMS Associated with the product on the shelf and combined with the use of a smartphone, the NFC tag by STORE ELECTRONIC SYSTEMS dialogue with the consumer and provides extensive information, services and benefits that will enrich their shopping experience.
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Thierry GADOU, Managing Director
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| 04.15 pm - 04.25 pm
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Experts debate, prospective
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Emmanuelle EVINA
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| 04.25 pm - 04.30 pm | The Mobile Marketing becomes exponentially M-commerce Trends that disrupt our habits of consumption via smartphones are summarized by SO-LO-MO (Social-Local-Mobile). With an international panel of innovative practices, we will discover the impact of mobile retail.
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Olivier LE GARLANTEZEC
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| 04.30 pm - 04.45 pm
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E-mobile payment, by ATOS WORLDLINE Dedicated to the internet or mobile, the mobile payment service Buyster allows consumers to pay securely from a computer, a tablet or a mobile.
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Laurent BAILLY, Marketing Director - Buyster
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| 04.45 pm - 04.55 pm
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Experts debate, prospective
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Emmanuelle EVINA
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| 04.55 pm - 05.00 pm | Conclusion | Emmanuelle EVINA |
You can also consult:
- the exhibitors workshops programme by clicking here
- the Conferences programme by clicking here
